Branding for a personal trainer
Reading time: 2-3min.
Introduction
I was approached by a personal trainer in 2022 to help him get start up in the industry. He had the need to set a visual direction for his personal brand alongside a few deliverables that will help him to communicate both off and online through social media.
The first work was to set up a typographic logo and icons alongside business cards. In a second time, I got to work on a responsive website to showcase his services (see here).
In addition to this I had the opportunity to design a poster to communicate about a special service that he will provide in a residential area of the town.
Date
2022-2023
My role
I have worked on this project by myself as a freelance contract.
Location
I have worked both remotely and in person on that project, the coaching services being in France.
Key elements of the project
This project challenged me to create a cohesive visual brand that was easy to adapt to the different platforms the trainer’s using. The key here was to keep the simplicity of the message and approach of the client. I had the chance to keep on working with him and make the visual evolve over time, following the different steps that the client has reached.
