BOULANGE’ is a conceptual brand identity for a French bakery in New York City. This personal project was an opportunity to explore ideas and design solutions that balance authenticity with a modern sensibility. I aimed to create a visual language that reflects the warmth and craftsmanship of a traditional French bakery while adapting it to the aesthetics of a contemporary urban environment. Through careful typography, color, and layout choices, this project allowed me to experiment freely and refine my approach to branding.